Privacy policy

This Privacy Policy describes how Burstday (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from https://www.burstday.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

HOW WE COLLECT AND USE YOUR PERSONAL INFORMATION

To provide the Services, we collect and have collected over the past 12 months personal information about you from various sources, as detailed below. The information we collect and use depends on your interactions with us.

In addition to the specific uses outlined below, we may use the information we collect about you to communicate with you, provide the Services, comply with applicable legal obligations, enforce our terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

WHAT PERSONAL INFORMATION WE COLLECT

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we refer to "personal information," we mean information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

INFORMATION WE COLLECT DIRECTLY FROM YOU

We may collect personal information that you directly provide to us through our Services, including:

Basic Contact Details: Your name, address, phone number, and email address.
Order Information: Details related to your orders, including billing address, shipping address, payment confirmation, email address, and phone number.
Account Information: Your username, password, and security questions for account creation and management.
Shopping Information: Items you view, add to your cart, or save to your wish list.
Customer Support Information: Information you provide when communicating with us, such as messages sent through the Services.

Some features of the Services may require you to provide certain information. You may choose not to provide this information, but this may limit your ability to use or access these features.

INFORMATION WE COLLECT THROUGH COOKIES

We automatically collect certain information about your interaction with the Services ("Usage Data") through technologies like cookies, pixels, and similar tools. This may include:

Device and Browser Information: Information about your device, browser, and network connection.
IP Address: Your IP address and other details about your interaction with the Services.

Cookies and similar technologies help us understand how you use the Site and improve your experience. You can manage cookie preferences through your browser settings.

INFORMATION WE OBTAIN THROUGH THIRD PARTIES

We may obtain information about you from third parties, including:

Service Providers: Companies that support our Site and Services, such as Shopify, or payment processors who handle payment information (e.g., bank account, credit or debit card details).
Tracking Technologies: Information collected through online tracking technologies such as pixels, web beacons, and cookies by us or third parties with whom we work.
Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.

Any information obtained from third parties will be handled according to this Privacy Policy. We are not responsible for the accuracy of third-party information or their privacy practices. For more details, see the section below, "Third Party Websites and Links."

HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information in the following ways:

Providing Products and Services: To process payments, fulfill orders, send notifications related to your account or transactions, manage your account, arrange shipping, facilitate returns and exchanges, and enable you to post reviews.
Marketing and Advertising: To send marketing communications via email, text message, or postal mail, and to show you advertisements. This includes tailoring services and ads to better suit your preferences.
Security and Fraud Prevention: To detect, investigate, and prevent fraudulent or illegal activities. We recommend keeping your account credentials confidential and contacting us immediately if you suspect any compromise.
Communicating with You: To provide customer support, improve our Services, and maintain our business relationship with you. This helps us be responsive and effective in delivering our Services.

COOKIES

Like many websites, we use cookies on our Site to enhance and personalize your experience. Cookies are small data files placed on your device that help us remember your actions and preferences, and improve your interaction with our Services.

Types of Cookies We Use:

Essential Cookies: These are necessary for the functioning of our Site and Services, such as remembering your login information or items in your shopping cart.
Analytics Cookies: We use these cookies to analyze how you use our Site and Services, which helps us understand user behavior and improve our Services. This is done in our legitimate interest to administer, optimize, and enhance the user experience.
Advertising Cookies: We may allow third parties to use cookies to provide tailored services, products, and advertisements both on our Site and other websites.

For specific information about the cookies used by Shopify to power our store, please visit Shopify's Cookie Policy.

Managing Cookies:

Most browsers automatically accept cookies by default, but you can adjust your browser settings to remove or reject cookies. Keep in mind that disabling cookies may affect the functionality of our Site and Services. Certain features may not work correctly or may become unavailable.

Blocking cookies may not completely prevent information sharing with third parties, such as our advertising partners. For further details on how we share information with third parties, please refer to the section below, "Third Party Websites and Links."

HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose your personal information to third parties under certain circumstances, always in accordance with this Privacy Policy. These circumstances include:

Service Providers: We may share your personal information with vendors or other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, and fulfillment and shipping. These parties are bound by confidentiality agreements and are prohibited from using your personal information for any purpose other than to provide the contracted services.
Business and Marketing Partners: We may disclose your personal information to business and marketing partners, including Shopify, to provide services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services. Our business and marketing partners will use your information in accordance with their own privacy notices.
Consent-Based Disclosure: When you direct us, request us, or otherwise consent to our disclosure of certain information to third parties, such as for shipping products or through social media widgets or login integrations, we will disclose your information as directed.
Affiliates: We may disclose your personal information to our affiliates or within our corporate group in our legitimate interests to run a successful business.
Business Transactions: In connection with business transactions such as a merger, acquisition, or bankruptcy, we may disclose your personal information. We may also disclose your information to comply with legal obligations (including responding to subpoenas, search warrants, and similar requests), enforce our terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

USER GENERATED CONTENT

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, this content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use, or misuse of any information that you disclose or receive from third parties.

THIRD-PARTY WEBSITES AND LINKS

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.

Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

CHILDREN'S DATA

Our Services are not intended for use by individuals under the age of 18. We do not knowingly collect or solicit personal information from anyone under 18, nor do we intend to sell goods or services to individuals under 18.

Disclaimer: While we make efforts to restrict access and usage to individuals who are 18 and older, we cannot guarantee that all users will adhere to these age restrictions. If you are a parent or guardian and believe that your child under 18 has provided us with personal information, please contact us using the contact details provided below. We will make reasonable efforts to delete such information promptly from our records upon verification (in accordance with applicable privacy laws).

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share” (as defined by applicable law) personal information of individuals under 18 years of age.

For any questions or concerns regarding our practices related to children’s data, please reach out to us at contact@burstday.com.

COMPLIANCE WITH CANADIAN PRIVACY LAWS

We are committed to complying with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian privacy laws. This includes providing transparency regarding our data practices, and enabling Canadian users to access their personal information, request corrections, and request deletions. If you have any questions about your personal information or wish to exercise your rights under PIPEDA, please contact us using the details provided below.

SECURITY AND RETENTION OF YOUR INFORMATION

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Additionally, any information you send to us may not be secure while in transit. We recommend that you avoid using unsecured channels to communicate sensitive or confidential information to us.

The retention period for your personal information varies depending on several factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies. We strive to retain personal information only for as long as necessary to fulfill the purposes for which it was collected.

YOUR RIGHTS AND CHOICES

Depending on your location and applicable laws, you may have certain rights regarding your personal information. These rights are not absolute and may apply only under specific circumstances. In some cases, we may decline your request as permitted by law.

Right to Access / Know: You may have the right to request access to personal information that we hold about you. This includes details about how we use and share your information.
Right to Delete: You may have the right to request the deletion of personal information we maintain about you.
Right to Correct: You may have the right to request that we correct any inaccurate personal information we hold about you.
Right of Portability: You may have the right to receive a copy of the personal information we hold about you and, in certain circumstances, request that we transfer it to a third party.

RIGHT TO OPT OUT OF SALE OR SHARING OR TARGETED ADVERTISING

You may have the right to direct us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising," as defined in applicable privacy laws. If you visit our Site with the Global Privacy Control opt-out preference signal enabled, we will automatically treat this as a request to opt out of the "sale" or "sharing" of information for the device and browser that you use to visit the Site.

RIGHT TO LIMIT AND/OR OPT OUT OF USE AND DISCLOSURE OF SENSITIVE PERSONAL INFORMATION

If we collect information that may be deemed sensitive personal information under applicable privacy laws, you may have the right to direct us to limit our use and/or disclosure of such information to only what is necessary to perform the Services or provide the goods reasonably expected by an average individual. For more details on sensitive personal information and additional consent requirements, please consult with external legal counsel to confirm your responsibilities.

RESTRICTION OF PROCESSING

You may have the right to request that we stop or restrict our processing of your personal information.

WITHDRAWAL OF CONSENT

If we rely on your consent to process your personal information, you may have the right to withdraw this consent at any time. To do so, please contact us directly using the details provided in this policy.

APPEAL

If we decline to process your request, you have the right to appeal our decision. You can do so by replying directly to our denial or contacting us through the provided channels.

MANAGING COMMUNICATION PREFERENCES

We may send you promotional emails. You can opt out of receiving these emails at any time by using the unsubscribe option included in our emails. Please note that even if you opt out of promotional emails, we may still send you non-promotional communications, such as those related to your account or orders you have made.

EXERCISING YOUR RIGHTS

You may exercise any of the rights mentioned above by following the instructions provided on our Site or by contacting us using the contact details below.

We will not discriminate against you for exercising any of these rights. To process your request, we may need to collect information from you to verify your identity, such as your email address or account details. If you wish to have an authorized agent make requests on your behalf, we will require proof of authorization from the agent and may ask you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable laws.

USE OF SHOPIFY AD SERVICES

We use Shopify's ad services, including Shopify Audiences, to help personalize the advertising you see on third-party websites. To restrict Shopify merchants that use these ad services from using your personal information for such purposes, please visit Shopify's Privacy.

COMPLAINTS

If you have any complaints regarding our processing of your personal information, please contact us using the details provided below. If you are dissatisfied with our response, you may have the right to appeal our decision by contacting us or lodging a complaint with your local data protection authority, depending on your location.

INTERNATIONAL USERS

Please be aware that we may transfer, store, and process your personal information outside of your country of residence, including in the United States. This also includes processing by staff and third-party service providers and partners in these locations.

When transferring personal information out of Europe, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by relevant authorities in the UK, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

CONTACT

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at contact@burstday.com.